That’s ticket sales, sponsorships and net bar (receipts).” Financial Goal of Concert Series UnclearThe only dissenting voice on the council was that of Councilmember Jose Sigala, who eventually voted not to award the latest subsidy. “I would qualify all of them as people that are fully invested in the concert series,” Mondell said. Poor Ticket Sales Behind Theater’s DeficitDismal ticket sales are behind the lack of operating cash at Zumwalt. While solid data is difficult to come by, indications are the concert series is drawing people from out of the area to Tulare.