“Many of the strategies and tactics that we employed over the last five years didn’t work,” McBride said, adding: That includes a strategy of cutting off relationships. We need you to stay in conversation with people [family members, politicians] who aren’t on our side. “This strategy of cutting off conversation and even cutting off relationships, it was done from a good place. McBride argued that allies should stay engaged with people who hold opposing views. McBride’s comments drew criticism on X, with users pushing back on the call for allies to stay engaged.