(Image credit: Woofwolds Wellness Club)‘“Would we want this for our own dogs?” If the answer isn’t yes, we don’t do it’Amy Williams, Woofwolds Wellness Club‘My own dogs, Beethoven and Bernard, inspired the philosophy behind Woofwolds. Williams founded her business driven by her belief that dog care needed to evolve from a fragmented, functional industry. Luxury dog care was becoming part of modern hospitality and wellness culture. She has created a ‘trusted, accredited wellness ecosystem’ for dogs that more resembles a members’ club than conventional pet care.