Today, Horatio leverages AI without losing sight of human value to see 9-figure annual revenue. He began investing in direct-to-consumer startups and noticed a common pain point: The businesses consistently struggled with customer service. “We never set out to build a venture-backed company,” Herrera says. “Founders nowadays are feeling the pressure to implement AI,” Herrera says. Our clients understand that we should not use AI to replace the human touch,” Herrera adds.