Vietnam welcomed 490,880 Australian visitors in 2024, up 26% year on year and around 28% higher than in 2019, before the COVID-19 pandemic. In the first seven months of 2026, the country received 396,648 Australian tourists, a year-on-year increase of 25.8%, placing Australia among Vietnam’s top 10 source markets. Ho Chi Minh City plays a particularly important role in attracting Australian tourists. For Australian travellers, Ho Chi Minh City can serve as a starting point for exploring a diverse Vietnam rich in culture and identity, Binh said. The market has many characteristics sought by Vietnam’s tourism industry, including year-round travel, longer stays, relatively high spending and a strong appetite for exploration.