I run a growth consultancy now, and over the past year, we built AI search visibility programs for more than a dozen venture and private equity (PE)-backed startups. The front door of search is being rebuilt while most marketing teams keep optimizing the old entrance. AI search is the biggest shift of the set, because it does not change how results get ranked. If your AI search plan lives entirely inside your own website, you are working the smallest part of the system. Run all five in ChatGPT, Perplexity, Gemini, and Google AI Mode.