Strauss Zelnick, CEO of Rockstar's parent company Take-Two Interactive, has not only said that pre-orders are "exceptional" so far, but it seems the majority are opting for the most expensive version of GTA 6. The GTA 6 Ultimate Edition, which retails for $99.99/£89.99, is tracking higher than the $79.99/£69.99 Standard Edition. For the extra $20/£20, the Ultimate Edition of GTA 6 provides you with a hefty amount of additional in-game content, including extra vehicles, weapons, cosmetics, and even in-game locations like shops and a contraband store you can raid for items. Those who want the full experience might therefore feel they have no choice but to plump for the pricier version, although you'll be able to upgrade to get the Ultimate Edition content at any time. If you view pre-orders on PS Store, the premium edition of nearly every listed game is tracking higher than its respective standard SKU.