Pat Reinhart, VP of Services and Thought Leadership at Conductor, and Lindsay Boyajian Hagan, VP of Marketing at Conductor, walked through the AEO Playbook: how brands earn citations in AI answers and stay visible as buyers stop clicking through to websites. Today, AI crawlers visit sites thousands, sometimes tens of thousands, of times while sending back little or no traffic. Lindsay answered: it depends on whether your problem is missing content or content that exists but never gets cited, and the starting move differs for each. Q: Do backlinks still matter for AI search? What he weighs instead of link equity for AI search is in the recording.