Training for AI search and training for Google are two different races with almost the same training. Good SEO practice is what it takes to win in AI search as well, and the fight over whether to call it GEO, AEO, or something else is energy spent on the label instead of the training. Jono Alderson, a technical SEO consultant who came on the No Hacks podcast, argued that SEO vs. GEO is the wrong question and that AI is not a new discipline. Most people testing AI visibility type the category prompt, “best CRM for small teams,” and check whether they show up. AI search only feels like a new sport to the people who were never really training.