MTN Nigeria says its 25-year journey reflects the growing influence of technology on sports development and talent discovery across the country. Kadri spoke at the inauguration of the MTN Y’ello Street Museum, a project highlighting the impact of telecommunications on Nigeria’s development. Kadri noted that mobile technology and digital platforms had transformed fan engagement by bringing supporters closer to their favourite teams and competitions. “Today, technology is playing an increasingly important role in sports development, from digital broadcasting and social media engagement to data analysis. “MTN Nigeria heavily drives sports development across the nation, investing billions of naira in grassroots talent discovery and sponsorship.