50 Cent performs on ‘Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2026′ (Disney/Christopher Willard)50 Cent is cashing in on Payday. The rapper/producer has boarded the TV adaptation of the popular first-person shooter video game series. He’ll executive produce under his G-Unit Film & Television production company, alongside Vice Studios and Starbreeze Entertainment. “G-Unit Film & TV has built cinematic crime stories that connect with audiences around the world,” 50 said in a statement. 50 is currently executive producing Fightland on Starz.