AdvertisementAnalysis TechnologyAI GenAI war continues as Alexa+ upgrades Amazon’s smart home Tim Biggs August 6, 2026 — 7:45pm Save You have reached your maximum number of saved items. This week it’s Amazon’s turn, with the e-commerce giant announcing Alexa+ is launching in Australia. Alexa+ will work on most of Amazon’s Echo devices, but its latest models are designed with generative AI in mind. Amazon’s Michele Butti, vice president of Alexa international, argues the advantage comes down to ambient, hands-free availability and shared household context. Generative AI models and smart home ecosystems are on an inevitable collision course.