You need to hail a rideshare, but do you go with Uber or Lyft? However, Uber and Lyft are both known to use what's called surge pricing, meaning higher prices are quoted during peak hours. Comparatively, this can make either service more expensive than the other depending on what's going on around you. Both Uber and Lyft denied the fake prices and claimed the discrepancies are due to marketplace conditions. Uber also says it does not "personalize prices" based on the individual.