AdvertisementAnalysis TechnologyVideo games Why Grand Theft Auto’s Netflix deal is creating controversy Tim Biggs August 11, 2026 — 7:10pm Save You have reached your maximum number of saved items. Grand Theft Auto V was a massive hit that topped bestseller charts for more than 10 years, and is the biggest entertainment product in history by practically any metric. But it does feed into an undertone of negativity surrounding GTA VI from some players and commentators, who take issue with Rockstar’s hubris. The GTA VI premiere allows it to flex both angles, tying the Netflix brand to a much-anticipated milestone in mainstream gaming. AdvertisementA similarly meteoric run to Grand Theft Auto V is not guaranteed this time around.