A new line of keychains based on various popular Sanrio characters will soon be available in Japan as capsule toys. There will be six keychain toys as part of this new batch of Sanrio merchandise, and they will release on August 13, 2026. Recommended VideosThe Sanrio characters that will be available in the new keychain capsule toys are Hello Kitty, My Melody, Cinnamoroll, Pochacco, Pekkle, and Tuxedo Sam. You can check out the new Sanrio character keychains here:Image via Toys Spot PaloOther recent Sanrio merchandise includes the statue of Junji Ito’s Tomie decked out in Hello Kitty merch and goods, which Good Smile Company announced will receive a new batch of pre-orders due to high demand. The new Sanrio characters tassel keychains will be available in Japan from August 13, 2026.