In Brief: The Hospitality Sales and Marketing Association International (HSMAI) Washington, DC chapter will convene a panel to analyze current economic and commercial forces impacting hotel strategy, providing industry professionals with insights into adapting business approaches amid changing market conditions. HSMAI DC Panel Will Examine the Economic and Commercial Forces Shaping Hotel Strategy - Image Credit HSMAIA panel of experts will convene to help lodging professionals address economic uncertainty when planning 2027 budgets at the annual State of the Industry event Aug. 19 hosted by the Washington, D.C., chapter of the Hospitality Sales and Marketing Association International. “As organizations look toward 2027 budgets and strategic planning, having timely, relevant and expert-driven insights is critical,” said Jeremy Huvard, Donohoe Hospitality Services vice president of sales and marketing and HSMAI DC chapter president. “Our State of the Industry program is your go-to source for current analysis, actionable trends and practical guidance designed specifically for industry professionals navigating what’s next.” The State of the Industry will be cosponsored by Hilton Washington DC National Mall The Wharf, Knowland by Cendyn, Amadeus, Kalibri, Dulles International Airport, Destination DC and Bridge Badge.