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When Propaganda Backfires: Lessons from Orban’s Social Media Defeat in Hungary Election
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Balkan Insight
However, the independent outlet 444.hu quickly reported that the protest action had been coordinated by key staff members of a Fidesz-linked digital campaign agency.
“What the data shows is that Hungarian citizens used the same platforms not as passive consumers of propaganda, but as an active counter-disinformation force.
That the truth behind the flag-unfurling was exposed by an independent media outlet highlights the importance of the free press.
This issue became a narrative thread itself; in the report’s comparison, a poll by the Fidesz-aligned Nezopont Institute scored 15 on the viral intensity index, while the counter-response scored 35.
The pattern was not universal, however: in the widely discussed case of a Ukrainian cash-in-transit seizure that was heavily used for propaganda purposes by the pro-government media, Repsense measured the original narrative and the counter-narrative at the same viral intensity.