How the 2026 FIFA World Cup Changed US Hotel Markets - Image Credit HNR NewsIntroductionThe 2026 FIFA World Cup represents one of the largest and most geographically concentrated demand events in the history of U.S. hospitality, with matches held in eleven American cities over a roughly six-week span. We then applied this year-to-date growth rate to each market's actual 2025 performance during the World Cup match weeks. This produced an adjusted 2025 baseline that represents our estimate of how each market would have performed in 2026 absent the World Cup. In Seattle, Philadelphia, and Atlanta, the stadium hosting World Cup matches sits close to, or within the same district, as the primary convention hotel cluster. In these markets, World Cup demand displaced hotel groups and convention events that would have used the pool of large hotels.