Amadeus' Travel Dreams 2026 Report Details AI Growth, Social Media Shifts, and Loyalty Trends in Hospitality - Image Credit AmadeusThe Travel Dreams 2026 report, produced by Amadeus in partnership with other organizations, surveyed 6,000 travelers and 500 senior hoteliers across multiple key markets. Social Media and Guest-Generated ContentThe report finds that social media continues to influence hotel demand, but its role is changing. According to the survey, 38% of hoteliers see sharing guest testimonials and user-generated content as the biggest opportunity for social media engagement. Additionally, 37% of hoteliers value social media as a service channel for handling guest questions and interactions in real time. ConclusionThe Travel Dreams 2026 report provides data-driven insights into the hospitality industry, highlighting the growing role of AI, the importance of guest-generated content on social media, and evolving traveler preferences regarding loyalty and payment options.