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CoStar U.S. Hotel Forecast Assumptions – August 2026
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Hotel News Resource
In Brief: STR and Tourism Economics raised their 2026 U.S. hotel outlook after strong demand continued into Q2 and World Cup premiums boosted pricing.
The pace of RevPAR growth will slow next year as the industry rebalances following a mild downturn in 2025 and recovery-driven 2026.
Luxury chains are forecasted for double-digit RevPAR growth in both Q2 and Q3 2026, lifting full-year ADR growth to +5.9%.
RevPAR growth among Midscale and Economy hotels comes primarily from demand growth.
ConclusionCoStar and Tourism Economics expect continued RevPAR growth in 2027, albeit a more measured pace than in 2026.