A $100 price tag is not proving an obstacle for the GTA 6 Ultimate Edition. Take-Two CEO Strauss Zelnick claims that this version is experiencing the highest number of pre-orders. 4 Reviews ← exclude selected types ← exclude selected tagsThere have been signs that the Ultimate Edition for Rockstar’s next title is also the most popular. However, Take-Two CEO Strauss Zelnick has now put any doubts to rest in a CNBC interview. Buyers also prefer the GTA 6 Ultimate Edition, which carries a $100 price.