How Hotels Can Reach the Solo Travel Market: Strategies You Can’t Afford to Ignore - Image Credit TravelBoom MarketingSolo travel has become one of the fastest-growing trends in the hospitality industry, and it’s changing how hotels need to think about marketing. Why Solo Travelers Are Worth Your AttentionThe solo travel market is becoming an increasingly valuable guest segment with unique booking behaviors and expectations. For independent hotels looking to grow direct bookings, the solo travel market is an audience worth investing in. Build Solo Travel Marketing Strategies Around Real QuestionsOne of the biggest mistakes hotels make is focusing their marketing entirely on the property. That’s where effective solo travel marketing strategies stand out.