The U.S. poultry industry is dealing with an oversupply of chicken after producers increased supply more than consumer demand, The Wall Street Journal reports. However, beef demand has remained strong despite record-high prices, leaving poultry companies with more chicken than the market can absorb. Pilgrim’s Pride, for example, reported a 96% decline in second-quarter profit to $13.4 million. Retail chicken breast prices were down about 1.4% in June, and supermarkets have used cheaper chicken to offer promotions. In response, companies such as Tyson and Pilgrim’s Pride are focusing more on branded and prepared chicken products, which can help protect profit margins.