Cadillac is touting that its program goes beyond simple customization. It offers a deeper customer experience, giving buyers a dedicated design concierge who will work with them and the dealer to "guide the customization process." The automaker will hand-paint every Curated by Cadillac Escalade IQ, and they'll be marked with a unique VIN and exclusive serialized builder's badge. Right now, there's no word on how many of these Curated Escalade IQs Cadillac plans to build or how long the process will take, but my best guesses are not many per year and a while. Cadillac says every Cadillac Escalade IQ will be hand-built at the company's Artisan Center in Warren, Michigan — the same place it builds the Celestiq — and the package will set customers back $54,995 on top of the price of an Escalade IQ.