Apple iPhone 17 Pro - Image: AppleApple is experiencing a record rise in the costs of the components that go into its next-generation flagship hardware. "Driven by soaring memory prices, TrendForce estimates that the BOM cost of the 256 GB iPhone 18 Pro, scheduled for release in the third quarter of 2026, will be approximately 38% higher than that of its 2025 predecessor. If memory prices continue their upward trajectory, the BOM cost of the iPhone 18 Pro 256 GB is expected to increase even further in 2027," TrendForce says. Apple iPhone 17 Pro in orange - Image: AppleThe question now becomes whether or not Apple will raise prices on its next-generation iPhone models. So the notion that the iPhone 18 will not see higher prices is not a given.