Two of the most popular stores in Northern Colorado are Sam's Club and Costco. When it comes to Costco vs Sam's Club in Northern Colorado, which is better and which store should you choose to shop at? Sam's Club Crowds Are Better Than CostcoJHVEPhoto JHVEPhotoOne of the biggest complaints about shopping at Costco is how crowded it is. At Sam's Club, there is typically plenty of room to maneuver, the parking is better and safer, and the lines are shorter. If you are in Fort Collins or Loveland, then Sam's Club is likely closer and a better option for you.