Companies also have to make sure the infrastructure underneath can keep up with users who expect seamless payments around the clock. And in many cases, that same momentum has led fintech firms to rethink the blockchain platforms powering their products. Consumers expect financial services to feel instantAs already highlighted, modern customers want faster financial services. By mid-March 2026, total Solana ETF inflows for the year had already reached $222.49 million, with cumulative flows approaching $1 billion. And as fintech companies race to meet modern customer expectations, it’s becoming clear why Solana is one of the blockchains helping them get there.