The new AI Persona badge will add a level of transparency to music profiles that present themselves as human despite being generative AI creations. Accounts can declare themselves to be AI Personas beginning August 11 via the Spotify for Artists portal. Spotify will also use a mix of human checks and AI-powered reviews to apply a Likely AI Persona badge to artists it believes aren't real. The AI Persona label will begin appearing in mid-September, initially on mobile on an artist's profile, in search and on playlists' track rows. But it has also been putting all sorts of generative and agentic AI tools into its service.