Workplace safety platform SafetyCulture has unveiled a new moniker, along with new AI features and a renewed focus on insurance. SafetyCulture unveils new name, features to help Mitti-gate workplace data gapsAustralian unicorn SafetyCulture has changed its name to Mitti, 22 years after founder and CEO Luke Anear started the workplace safety business in Townsville. The tool will give Mitti customers “one number telling them where to look first”, said Brian Swift, vice president of AI at Mitti. “That reflects the kind of business this was always meant to be — the operating system frontline businesses run on.” We’re innovating faster than ever, not to keep pace with the market, but to solve the real problems that make frontline businesses better.”