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Why distribution control is the missing layer in online brand protection
['Karl Florida', 'Mike Sweeney']
WTR
For a long time, online brand enforcement has been defined by a single, critical mission: find and remove counterfeits.
While traditional brand protection cleans the market of fakes, distribution control ensures it stays controlled.
It sits exactly where traditional brand protection stops, addressing the growing gap between "protected IP" and "uncontrolled distribution".
Distribution control solutions cut through this fragmentation by offering the ideal middle ground: a tech-enabled managed service.
Distribution control solutionsWhile most solutions focus on identifying and pursuing action on individual sellers, distribution control addresses the root cause of revenue leakage.