Welcome to your Sunday recap of the week’s biggest developments in trademark and brand protection. Vermillio CEO claims neural fingerprinting holds the answer (28 July)CEO Dan Neely tells WTR how his company’s content matching technology is helping copyright owners to enforce against – and evaluate attribution for – AI-generated content. Brand Protection IntelligencePaid social scam impersonating 400+ brands exposes major protection blind spot (31 July)NordVPN claims a criminal network targeting brands such as Airbnb, Capital One and Disney+ exposes a blind spot in conventional brand protection strategies. Brand owners could secure registration, invest in launches and licensing, and still face the prospect of a court challenge proceeding without their knowledge. Win for OpenAI as Indian court finds AI training on copyrighted content is fair dealing (27 July)The Delhi High Court ruling boosts the AI training defence but leaves copyright battles far from settled.