Korean beauty fans and makeup artists are turning to a new, barely look called “lingerie makeup” this year. #Jennie makes a surprise performance in a lingerie look straight from the ’90s runway. https://t.co/CSYw5WUdAt — W Magazine (@wmag) August 7, 2026The idea behind lingerie makeup is simple less product, more skin. Lingerie makeup keeps some of that same skin first thinking but softens the overall effect. As more stars wear it on stage and on social media, lingerie makeup is likely to become one of the defining beauty looks tied to K-Pop this year.