Welcome to your Sunday recap of the week’s biggest developments in trademark and brand protection. From the latest Jack Daniel’s, Bad Spaniels ruling to BMW’s win over BYD, here's what shaped the IP landscape this week. This Week’s Must-ReadLegacy billable hours system fading as trademark clients increasingly demand proof of value, experts say (4 August)Trademark clients are pushing back on traditional billing models and expect greater proof of value due to AI, experts say. Small team, global reach: building a strategic IP function at Grupo AlEn (3 August)How Grupo AlEn’s three-person IP team prioritises innovation across a complex international footprint. Beyond Louis Vuitton v Molly Tea: trademark enforcement in China’s evolving commercial environment (3 August)Stoli Group's Fan Qiu explains why multinational brand owners must treat trademark enforcement in China as a cross-functional strategic exercise, carefully balancing legal rights with reputational, cultural and public opinion risks.