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TR
Subaru is reportedly spending over $10k per vehicle to sell its EVs
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MobileSyrup
Marketing is getting priceyFollowing the automaker’s fiscal first-quarter (Q1) earnings report on Wednesday, Subaru noted that incentive spending resulted in a ¥24.9 billion (approx.
The report also noted that average spending on EVs was considerably higher.
Subaru spent, on average, US$9,650 (C$13,452) on the Solterra, US$9,155 (C$12,762) on the Uncharted, and US$8,982 (C$ 12,521) on the Trailseeker.
As a comparison, the average spending on the Outback was only US$3,036 (C$4,232).
Now, I also should add that Subaru’s EVs all share a platform (and development) with Toyota, which also sells three EVs in North America: the new bZ, C-HR, and Woodland.