The company opened GTA 6 pre-orders on 25th June, ahead of the game's scheduled release on 19th November. Zelnick pointed out that some consumers who buy GTA 6 early may simply be bringing forward purchases they would have made closer to release. 'The only thing that would cause me to be concerned would be if pre-orders were coming in below expectations,' Zelnick said. Even if you consider the impressive pre-order sales, Zelnick indicated that GTA 6 is unlikely to receive a Christmas discount, despite launching weeks before the holiday shopping season reaches its peak. He also reminded that the company maintained the pricing for GTA 5 for a long time before it eventually came down.