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The new 7UP rebrand is bound to be contentious
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Creative Bloq
Just three years after its last major rebrand, 7UP has unveiled another brand new look.
7UP's new look (and taste) puts lime in the spotlight, with the drink now referred to as "lime lemon" as opposed to "lemon and lime".
(Image credit: Keurig Dr Pepper)"The debut of 7UP Lime Lemon marks the category’s first lime-led formula designed to strengthen the brand’s distinctiveness and appeal with a new generation of drinkers," announces Keurig Dr Pepper.
“7UP has an incredible legacy, but by giving lime the spotlight, we’re rewriting the rules of the lemon lime category.
But 'lime lemon' is bound to be contentious.