Deciding how a story of a wildfire is placed in history, and in the climate change narrative, is often determined by one of three things. Climate change doesn’t fit a news cycleNews runs on novelty – something must have changed since yesterday for it to qualify as a story. As a result, the fast, visible end of climate change – the flames, evacuations and cancelled flights – is covered heavily and often well. The French perspectiveIn the UK, there have been calls for improvements to coverage of climate change. Equally, UK media coverage does sometimes mention these longer-term issues.