Founded by Cameron Sim, from Drongan, and Callum Stewart, from Prestwick, Bunched gives families and friend groups one secure place to privately share photos, videos, and updates. Unlike traditional social media platforms, Bunched has no public profiles, no followers, no intrusive adverts, and no AI training using users' photos or videos. Built, branded and marketed entirely by Cameron and Callum, Bunched has been designed and developed by people, not AI, with every aspect of the product created locally over the past year. The partnership behind Bunched began at the 2025 Ayrshire Business Awards, where founders Callum and Cameron met after being shortlisted in the Start-up Business of the Year category. For Callum, Bunched represents more than just another technology product.