Today, Apple reported its 2026 Q3 earnings, posting quarterly revenue of $109.4 billion. Services revenue was $30.7B, up 12.1%, and represented 28.1% of Apple’s total revenue. Gross margin was $54.8B, up 25.3%, with an overall gross margin rate of 50.1%. iPhone revenue reached $54.3B, or 49.6% of Apple’s total revenue, keeping it the company’s largest consumer business. Services reached $30.7B at a 75.6% gross margin, accounting for 28.1% of revenue but 42.4% of gross margin.