Egypt’s North Coast is experiencing a sharp acceleration in investment as rising tourism, Gulf capital and a pipeline of mega-projects transform a coastline long dominated by seasonal holiday homes. AirROI puts average nightly rates across the North Coast at about $240, rising to roughly $353 in Marassi and $304 in Mountain View Ras El-Hekma. Ras El-Hekma sets a new benchmarkA decisive shift came in February 2024 with Egypt’s agreement with Abu Dhabi investment company ADQ over Ras El-Hekma. In April, Prime Minister Mostafa Madbouly chaired a government review covering Ras El-Hekma and Shams El-Hekma, including land handovers and infrastructure requirements. Residential sales generate revenue during development; tourism and hospitality can provide recurring employment and foreign-currency receipts long after properties have been sold.