The Supreme Court today has issued notice in a Public Interest Litigation raising concerns over what it describes as the “commercial exploitation” and “algorithmic distortion” of judicial proceedings in the age of viral social media culture. The plea specifically refers to activities allegedly associated with a so-called “Cockroach Janta Party,” claiming that courtroom exchanges are being converted into “digitally marketable content, political symbolism and viral commodities.” Instead, it claims the issue concerns the “organised commercial appropriation” of oral courtroom proceedings through branding campaigns, meme pages, trademark-commercialisation, and monetised digital circulation. It warns that constitutional office holders and institutions are increasingly vulnerable to “organised digital humiliation” and outrage-driven online culture. It has to be cultivated,” the plea argues that constitutional morality in the digital era requires preservation of institutional dignity, contextual interpretation, responsible public discourse, and ethical dissemination of judicial proceedings.