This equates to 355 winners per 100,000 residents and a total payout of nearly £13 million over the past 12 months. Cheshire placed 24th out of 47 UK counties and nations in the national rankings, just below Shropshire and above Warwickshire. Cheshire falls within the North West region, which placed sixth out of 12 UK areas for winners per head. "Additionally, the number of rural counties at the top suggests these areas hold more bond value per head, which points to wealth distribution as much as anything else." The research highlights a trend of higher win rates in more rural counties, likely reflecting greater bond holdings in those areas.