Diamond Bus Services, based in Kidderminster, has announced it will be taking over both the 701 and 702 services in Ludlow from September 1 in place of Minsterley Motors. "Diamond need to explain how they will get the news out to people shivering at bus stops that their bus is not coming. "Minsterley Motors base their buses in Ludlow and that makes more sense." They added that the company has run the Kidderminster to Ludlow 292 service for a number of years. It was confirmed by Shropshire Council in June that the park and ride service in Ludlow would be scrapped due to "very low use", and the 702 service, now being taken on by Diamond Buses, would serve Eco Park on all journeys.