articleThe Brief 7UP is changing the taste of all its sodas to feature lime more prominently. 7UP debuted a fresh look for its beverage lineup and revealed that its signature product has been reformulated with a "lime-forward" profile. "7UP has an incredible legacy, but by giving lime the spotlight, we’re rewriting the rules of the lemon lime category." What's next:The new formula will extend past regular 7UP to include its Zero Sugar, Cherry and Cherry Zero Sugar variations, the statement noted . Dig deeper:The company hopes its latest formula will prove to be the recipe to reach a younger demographic.