The new venture follows the success of Northwich Sunbeds, in Winnington Business Park, which Alex runs alongside his partner, Jess. He added he and Jess decided to expand after receiving requests from customers in Winnington for a salon in Winsford. The expansion comes less than two years after Alex made the move into self-employment, opening Northwich Sunbeds with the aim of offering a more modern tanning experience. He said the response to the Northwich salon had exceeded expectations. Alex hopes the new Winsford salon will build on the success of the Northwich business and give customers access to a new premium tanning venue in the town centre.