1 seed in the Eastern Conference last season, creating an immediate measuring-stick matchup for both sides. Celtics Get Early Look At East ContenderDetroit’s rapid rise has altered the balance of power in the Eastern Conference. Paul George Begins New Celtics ChapterGeorge’s Celtics debut will be one of the biggest storylines surrounding the opener. The Celtics’ season begins against the standard every other Eastern Conference team chased last year. Their pursuit of another championship begins with one of the toughest assignments the Eastern Conference can offer.