Brad Arends, CEO and co-founder of Intellicents, has been a long advocate for making financial planning a tax-free employee benefit just like healthcare, dental and 401(k) plans. “Once they have the data, our planners can create 40 holistic financial plans per week {using eMoney] and half that if they meet in person.” For financial planning to become an essential employee benefit, advisors will have to believe that it will result in more wealth clients. Empower recently noted that for every dollar in DC plans, participants have $3 outside those plans. Financial planning as an essential tax-free employee benefit now makes sense, fueled by the convergence of wealth, retirement and benefits at the workplace, as well as client demand.