Pod One OutLast week, Spotify introduced a feature – one that listeners have been clamoring for – that effectively skips certain segments of a podcast. They need to let Spotify serve the ads, because Spotify disables automatic skip for ads running through its own ad tech stack. Forcing creators to offload their ad supply to Spotify just to protect their revenue isn’t a solution; it’s an ultimatum. Advertisers shifted a whopping 30% more upfront money into streaming this year, bringing total commitments to nearly $33.8 billion, according to data from consulting firm Media Dynamics. Intensifying competition has gradually brought streaming ad prices back down to planet Earth over the past few years.