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What Savannah James’ Hermès Incident Reveals About Luxury Brands and Black Consumers
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The Root
Savannah James at the Time100 Sports Gala – Arrivals held at Pier Sixty on July 16, 2026 in New York City, New York.
(Photo by Christopher Polk/WWD via Getty Images)Savannah James is speaking out about a negative luxury shopping experience she endured in Europe.
During their chat, McDaniel prompted James to tell the story about a bad experience they had at the Hermès store while traveling in Milan.
Typically, when it’s like an exclusive situation, it’ll say, ‘Don’t touch.’
That man said, ‘Don’t touch,’” she explained.