We've rated Apple TV as the best pick for most people for multiple years running, now, but it's fair to say Apple doesn't always play by the same rules as everyone else. Case in point – even though Ted Lasso's fourth season is already ongoing right now, with the first episodes available to watch, Apple's just dropped a trailer for the season. Sure, you might think it's a sort of "in the weeks to come" style thing, but really it's just a traditional season trailer with no real twist. The show's ongoing right now, with four episodes already out, and a new one being added each Wednesday, so if you're an Apple TV subscriber you can check it out immediately. Maybe that's an advantage of such a weirdly late trailer – there's no gap between sparking your interest and letting you watch.